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Customization is a growing trend, a mentality of attractors who are fashionable and sometimes referred to as “sports shoes” footwear enthusiasts. Nike is now offering limited enthusiasts the opportunity to try out new fast-form opportunities for customization. According to Engadget, Nike in New York’s Nike studio held a limited interview, called “manufacturer experience.”cheap air max mens,》Visitors can choose four possible graphics packages and several different color schemes to customize the upper part of the shoe. They can also enter custom text. And then the design projection to the customer wearing a blank on the sports shoes, showing the final appearance. After selecting the final design, it takes an hour or less to create the final product. Nike intends to eventually bring this experience to its retail stores, but Nike is not the only one to try the next generation of shoe design and manufacturing technology shoes brand. For example, Adidas in Germany in 2015 for the first time after the introduction of automated Speedfactory, began in the United States within the scope of automated production equipment Speedfactories, mainly composed of robots, each year can produce about 50,000 shoes, and can quickly convert the production of customized materials made of shoes , And respond to new design trends. And Under Armor has been in the UA Icon platform for the design of the field of custom innovation. The UA icon allows the site visitor to choose the style of the different footwear section, as well as upload the custom image to print the graphic for the shoe. The platform is customer-oriented, and a Under Armor has long been making B2B customers, such as universities, design team uniforms. While the technology demonstrated in the manufacturer’s experience event is currently limited to a shoe (Presto X), with the rise of technology, other features and customization options can make a significant change in footwear shopping. In an earlier online discussion this month, some RetailWire BrainTrust saw advanced customization as a form of retail business.
Prefeye CEO Cynthia Holcos said: “interesting, cool, really experience the shoppers like sports shoes.” Although custom is not any novice, but the idea of ​​the player playing the creator is custom new features, see Up Nike is investing in order to quickly perform, it will be young people to design their own shoes litmus test. The manufacturer’s movement may push the new company into custom space. “

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Adidas support for the North American race is not limited to the day of the game. In the weeks before the week to a few months, Adidas use the brand’s professional resources in the country held a series of official warm-up match and training activities. September 14 to 16, Adidas carrying AR (adidas runner) running platform landing at the Beijing National Convention Center,nike air max 90 ultra 2.0 flyknit white, debut Beijing Marathon EXPO, show its innovative technology, and professional coaches to share professional knowledge of running, sharing the choice of running shoes The At the same time, Adidas Run Lab again struck, showing the UltraBOOST excellent technology and its research and development, application of the legend. This year’s Beijing Marathon attracted about 30,000 runners, including the CCTV host, the six North runner Yu Jia; marathon lovers Jinyuan; network red people often bright; and to overcome physical disability, inspired the number Millions of well-known blind runners He Yajun. This year, Adidas and “always broadcast” platform, by Chang Xiaoliang live in the rear studio, the whole record in the Jia, Jinyuan and He Yajun’s battle and the Beijing marathon full broadcast. Running is one of the key categories in Adidas’ Strategy for “Greater China in 2020”. With the confidence of the Chinese running market doubled, Adidas in Chengdu in 2016 opened the world’s first Adidas run flagship store, then opened a second store in Shanghai, and plans to open more stores in the next few years. These running flagship stores offer a range of unique services such as Adidas running products and professional advice to create the best experience for running enthusiasts and professional runners who are committed to improving their athletic performance. Adidas latest UltraBOOST running shoes thanks to Adidas revolutionary Boost? Midsole technology superior performance, equipped with Stretch Web outsole, with a flexible knitted uppers to embed the soles of the latest double-density TORSION ® anti-torsion system to run More close to BOOST cushioning effect. This allows the heel and forefoot between the more independent movement, for the runners to provide excellent stability, running more smoothly. In addition to sponsoring the Beijing Marathon, Adidas is the official sponsor of the last three sessions of the Shanghai International Half Marathon. In addition, Adidas also supports a wide range of popular public sports activities, such as building an AR (adidas runner) platform to help runners more scientifically trained to achieve the best performance. In addition, Adidas is also effective in the use of social and digital media platform to help run the development of major cities in China, through the WeChat public number @adidasRunning link online and offline running circle, to help runners to establish contact, sharing experience. April 2015, Adidas opened in Shanghai Adidas Runbase West Bank base, which is China’s first open dedicated running place, with outdoor runways and treadmills, for the runners to provide world-class running experience.

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In 2013, Nike became the first batch of American industrial automation start-up Grabit customers. Now, four years later, this cooperation has entered a substantive stage. In August, Grabit began offering several vamps to the Nike plant, which is 20 times more labor-efficient and can be manufactured by an employee-supervised machine up to 600 per day, according to Bloomberg’s latest news. Double shoes. By the end of this year, about 10 units will be put into operation in factories in China and Mexico.air max 95 all green, Grabit robot technology, the earliest from the United States, California, Menlo Parker’s well-known non-profit Institute SRI. In 2013, Grabit came out to become a new company, its core technology is to study the use of electrostatic adsorption machine control items. At the beginning of the establishment, Grabit received $ 25 million in financing, investors in addition to sports giant Nike, but also include electronic products manufacturer Flex, garment manufacturers Esquel and South Korea’s Samsung and other companies.
Nike has said that the most complicated process in the manufacture of sports shoes is the combination of the upper – it consists of up to 40 pieces of material heating fusion composition, after processing without obvious traces of sewing, because the work beyond the mechanical control of the system Shoe flow, the past has been done by hand. Today, robots or will completely replace this work. Grabit’s upper assembly mechanical appearance is like an oversized sandwich machine, it is learned that it can automatically show the best way to stack the upper material, and the material stacked up. Subsequently, the platform with the electrostatic adsorption plate to take away the material, displacement to a semi-finished shoes and remove the electric field, the shoes into the correct configuration and into the hot press. Under normal circumstances, the artificial speed to complete the above process takes 10 to 20 minutes, while the robot only takes 50 to 75 seconds. 8 hours a day in the work, the machine can be completed 300 to 600 pairs of upper formation. However, this does not mean that the full mechanical work, each machine still needs an employee to supervise control.

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China’s many domestic industries are experiencing a “high-end” transformation, the relevant indicators also show that the domestic sports apparel market, consumers will be more emphasis on outstanding product differentiation and functionality. The domestic market,nike air max outlet greece, foreign brands lineup in the growing, creating a healthy competitive environment, not only will benefit domestic consumers, but also to promote the development of domestic brands progress. Domestic sports brand in 2016 after all the crashed, this year’s performance stunning. Li Ning Sports recently announced the interim results as of June 30, 2017. During the period, the Group’s revenue rose 11% over the same period, reaching RMB3,996 million. Operating profit increased 32% YoY to RMB202m. Li Ning said that Li Ning’s transitional task was close to 40%. In fact, the domestic sports brand boss is still the revenue has broken ten billion Anta. According to the latest operating data released by Anta, Anta brand orders for the fourth quarter of 2017 orders recorded a year-on-year increase in the number of units is the best for nearly four quarters. And Anta implementation of the multi-brand strategy is different from the main brand “Li Ning” Li Ning Group still occupy 99.2% of the total revenue, and 12% growth to become the driving force of the hero. In contrast, FILA-based multi-brand in Anta’s income accounted for more than 20%. Li Ning is currently trying to revitalize the multi-brand plan, the famous New York women’s dance apparel brand Danskin in the bag to develop the women’s sports market. In addition, the children’s clothing market has become the object of Li Ning, this year, Li Ning announced the withdrawal of Li Ning KIDS authorized, launched self-brand Li Ning YOUNG, the first half of 2017, Li Ning YOUNG in 14 provinces nationwide has opened about 20 points of sale. The industry believes that the huge sports industry chain ignited the enthusiasm of multi-channel capital, yet to be developed a huge market capacity attracted a lot of business contend for each other, whether it is Anta, special step, or Li Ning, the local sports brand through the capital to find new Increase the point, a widening gap between the major sports brands have been launched between the major. And those who have a scale, a good profit forecast and mature business model of the sports brand, will also show in the future more development and imagination. Analysis of the industry that Adidas in the past year has been eroding the Nike market, it is better than Nike to seize the popular trend. In the product, Adidas launched Boost series in short supply; in marketing, and Nike, Adidas spokesman for the extensive use of stars rather than athletes. In China, Adidas selected spokesmen include Wu Yifan, Fan Bingbing, etc., in the star effect, these fans can be transformed into potential consumers.