Adidas support for the North American race is not limited to the day of the game. In the weeks before the week to a few months, Adidas use the brand’s professional resources in the country held a series of official warm-up match and training activities. September 14 to 16, Adidas carrying AR (adidas runner) running platform landing at the Beijing National Convention Center,nike air max 90 ultra 2.0 flyknit white, debut Beijing Marathon EXPO, show its innovative technology, and professional coaches to share professional knowledge of running, sharing the choice of running shoes The At the same time, Adidas Run Lab again struck, showing the UltraBOOST excellent technology and its research and development, application of the legend. This year’s Beijing Marathon attracted about 30,000 runners, including the CCTV host, the six North runner Yu Jia; marathon lovers Jinyuan; network red people often bright; and to overcome physical disability, inspired the number Millions of well-known blind runners He Yajun. This year, Adidas and “always broadcast” platform, by Chang Xiaoliang live in the rear studio, the whole record in the Jia, Jinyuan and He Yajun’s battle and the Beijing marathon full broadcast. Running is one of the key categories in Adidas’ Strategy for “Greater China in 2020”. With the confidence of the Chinese running market doubled, Adidas in Chengdu in 2016 opened the world’s first Adidas run flagship store, then opened a second store in Shanghai, and plans to open more stores in the next few years. These running flagship stores offer a range of unique services such as Adidas running products and professional advice to create the best experience for running enthusiasts and professional runners who are committed to improving their athletic performance. Adidas latest UltraBOOST running shoes thanks to Adidas revolutionary Boost? Midsole technology superior performance, equipped with Stretch Web outsole, with a flexible knitted uppers to embed the soles of the latest double-density TORSION ® anti-torsion system to run More close to BOOST cushioning effect. This allows the heel and forefoot between the more independent movement, for the runners to provide excellent stability, running more smoothly. In addition to sponsoring the Beijing Marathon, Adidas is the official sponsor of the last three sessions of the Shanghai International Half Marathon. In addition, Adidas also supports a wide range of popular public sports activities, such as building an AR (adidas runner) platform to help runners more scientifically trained to achieve the best performance. In addition, Adidas is also effective in the use of social and digital media platform to help run the development of major cities in China, through the WeChat public number @adidasRunning link online and offline running circle, to help runners to establish contact, sharing experience. April 2015, Adidas opened in Shanghai Adidas Runbase West Bank base, which is China’s first open dedicated running place, with outdoor runways and treadmills, for the runners to provide world-class running experience.
In 2013, Nike became the first batch of American industrial automation start-up Grabit customers. Now, four years later, this cooperation has entered a substantive stage. In August, Grabit began offering several vamps to the Nike plant, which is 20 times more labor-efficient and can be manufactured by an employee-supervised machine up to 600 per day, according to Bloomberg’s latest news. Double shoes. By the end of this year, about 10 units will be put into operation in factories in China and Mexico.air max 95 all green, Grabit robot technology, the earliest from the United States, California, Menlo Parker’s well-known non-profit Institute SRI. In 2013, Grabit came out to become a new company, its core technology is to study the use of electrostatic adsorption machine control items. At the beginning of the establishment, Grabit received $ 25 million in financing, investors in addition to sports giant Nike, but also include electronic products manufacturer Flex, garment manufacturers Esquel and South Korea’s Samsung and other companies.
Nike has said that the most complicated process in the manufacture of sports shoes is the combination of the upper – it consists of up to 40 pieces of material heating fusion composition, after processing without obvious traces of sewing, because the work beyond the mechanical control of the system Shoe flow, the past has been done by hand. Today, robots or will completely replace this work. Grabit’s upper assembly mechanical appearance is like an oversized sandwich machine, it is learned that it can automatically show the best way to stack the upper material, and the material stacked up. Subsequently, the platform with the electrostatic adsorption plate to take away the material, displacement to a semi-finished shoes and remove the electric field, the shoes into the correct configuration and into the hot press. Under normal circumstances, the artificial speed to complete the above process takes 10 to 20 minutes, while the robot only takes 50 to 75 seconds. 8 hours a day in the work, the machine can be completed 300 to 600 pairs of upper formation. However, this does not mean that the full mechanical work, each machine still needs an employee to supervise control.
China’s many domestic industries are experiencing a “high-end” transformation, the relevant indicators also show that the domestic sports apparel market, consumers will be more emphasis on outstanding product differentiation and functionality. The domestic market,nike air max outlet greece, foreign brands lineup in the growing, creating a healthy competitive environment, not only will benefit domestic consumers, but also to promote the development of domestic brands progress. Domestic sports brand in 2016 after all the crashed, this year’s performance stunning. Li Ning Sports recently announced the interim results as of June 30, 2017. During the period, the Group’s revenue rose 11% over the same period, reaching RMB3,996 million. Operating profit increased 32% YoY to RMB202m. Li Ning said that Li Ning’s transitional task was close to 40%. In fact, the domestic sports brand boss is still the revenue has broken ten billion Anta. According to the latest operating data released by Anta, Anta brand orders for the fourth quarter of 2017 orders recorded a year-on-year increase in the number of units is the best for nearly four quarters. And Anta implementation of the multi-brand strategy is different from the main brand “Li Ning” Li Ning Group still occupy 99.2% of the total revenue, and 12% growth to become the driving force of the hero. In contrast, FILA-based multi-brand in Anta’s income accounted for more than 20%. Li Ning is currently trying to revitalize the multi-brand plan, the famous New York women’s dance apparel brand Danskin in the bag to develop the women’s sports market. In addition, the children’s clothing market has become the object of Li Ning, this year, Li Ning announced the withdrawal of Li Ning KIDS authorized, launched self-brand Li Ning YOUNG, the first half of 2017, Li Ning YOUNG in 14 provinces nationwide has opened about 20 points of sale. The industry believes that the huge sports industry chain ignited the enthusiasm of multi-channel capital, yet to be developed a huge market capacity attracted a lot of business contend for each other, whether it is Anta, special step, or Li Ning, the local sports brand through the capital to find new Increase the point, a widening gap between the major sports brands have been launched between the major. And those who have a scale, a good profit forecast and mature business model of the sports brand, will also show in the future more development and imagination. Analysis of the industry that Adidas in the past year has been eroding the Nike market, it is better than Nike to seize the popular trend. In the product, Adidas launched Boost series in short supply; in marketing, and Nike, Adidas spokesman for the extensive use of stars rather than athletes. In China, Adidas selected spokesmen include Wu Yifan, Fan Bingbing, etc., in the star effect, these fans can be transformed into potential consumers.
With the accelerated pace of football in recent years, football shoes inevitably in the same direction: lightweight. Different characteristics of the previous series of shoes more and more similar to the speed and control between the difference has not been so big before. As we have predicted before, adidas (Adidas) today released its two new series of soccer shoes: ACE and X, respectively, for the control of players and speed players design, up to 1499 yuan, May 26 in the day Cat open appointment, July 1 officially listed. In addition, in June in the Champions League final in Berlin,cheap nike air max black, we will see some players feet ACE15 and X15 debut, ACE series for the control of the player design. Some players are born leaders, they do not need to charge forward, do not fly blocking the gun eye, but with their own elegant control of the team control the rhythm of the team, so that the whole team has a degree of relaxation, the offensive and defensive combing in good order, as Ozil , J Luo, Oscar, Rakitic and others do. ACE series with Adidas unique “CONTROL WEB” Skynet, made by the engineering 3D materials, coupled with the new design of the spike in the ball when the ball can increase the contact area, which brought the top control The In addition, three layers of compounds and Adi famous EVA material to ensure a good touch, the upper bump design also plays a role in increasing the buffer and friction, it can be said ACE15 set falcon and adipure the advantages of a.
While others will never be willing to be controlled by the other side, they are the killer on the pitch, born rebellious, to break the rhythm of each other and students. When the other side thinks that the situation has been dominated by the manufacturers, they tend to come from the crowd unexpectedly from the crowd, sacrificed a fatal blow, the other party to establish the order to smash, let the situation back to chaos. Thomas Muller, Bell, Suarez, Benzema and Moratta are such players, they can always come forward at a critical moment, to become the team’s hero. X series using sub-design, TECHFIT shoes to bring a good sense of parcel, ultra-light X-CLAW soles, as well as the speed of the player-specific X-CAGE and comfortable and protected X-SKIN fabric, you can let Players in the rapid emergency stop, high-speed break more brisk. All the design elements add up, showing that the X15 is likely to be the successor to the F50 and Berserker.
NIKE PRO HYPERCOOL MAX training pants Nike Pro Hypercool Max men training pants from the ultra-light Dri-FIT Max fabric, metal film distributed in the form of graphics in the knee and tibia, these parts are most vulnerable to solar heating rays. Tight pants at the back of the breathable mesh can enhance the sweaty parts of the air flow. For more information on Nike running and Nike Women’s training pants or want to buy Nike Tights series, this year, Nike once again into the traditional design and technology, and used in the classic products. Special products in the Nike Air Flightposite Exposed and Lunar Force 1 in a sophisticated, elegant way to create, heel and tongue printed with “horse” text totem, showing the momentum of the full steam ahead; and Destroyer Jacket in the details of the deal Excellence. The product highlights the “horse” elements and festive atmosphere, showing a new interpretation of the Lunar New Year.
This time, Nike Sportswear also launched a group of girls exclusive shoes, a total of Hechun. The choice of shoes both 12 years ago to build the first Lunar New Year shoes Nike Air Force 1, but also welcomed the popular female Air Max 1 and Dunk Sky Hi. Since the beginning of 2002, the concept of Nike Lunar New Year to design special shoes to celebrate the Chinese traditional Lunar New Year, this tradition continues today. The annual value of the year, the second anniversary of the launch of the Nike Year of the Horse special products, and thus open the Nike Zodiac full range of the second cycle. Dutch designer Joost Goudriaan around a lot of friends are fanatical running shoes collectors. Their beloved collections are often well-sealed in a well-controlled indoor temperature, few will come up with to share with others.nike air max 90 all black sale, Goudriaan is curious, these running shoes will be in the Valentine’s Day powder to send their partner what gift? So he whim, with different flavors of chocolate authentic reproduction of the classic NIKE air max 1. Speaking of what the most popular equipment, I believe 90% of people will say wearable equipment. This fall Apple conference, Cook will be the new color of the Apple Watch can not wait to show the immediate. In fact, early in the wearable equipment fledgling, when a smart hardware has been popular, then this product is what? Nike + the word we may not unfamiliar, Nike sports enthusiasts for the provision of intelligent hardware, as long as Wear shoes with Nike + equipment on the soles of the feet. The history is recorded by the number of steps the user walks. This hardware, although greatly loved by sports enthusiasts, but to see more people, but few people buy Why is this? First Nike + limitations are relatively large, you must use the shoes with Nike + chips. Secondly, Nike + chip requires the user to charge regularly. Finally, is the price of Nike +, an ordinary Nike + shoes with the chip should be more than 2 thousand yuan, so that “luxury” consumption of people or in the minority. Having said that, you may have guessed what I’m going to say.
Following the 2015 full-year revenue of 11.126 billion, becoming the first breakthrough billion sporting goods company, Nike Sports Goods Co., Ltd. (hereinafter referred to as “Nike”) has submitted a great report card.
August 29, Nike released the first half of 2016 performance report. The report shows that as of June 30, 2016, Nike’s revenue 6.14 billion yuan, an increase of 20.2%, which is Nike interim earnings growth for three consecutive years over 20%. Meanwhile, gross margin Innovation，Up to 47.9%, gross profit was 2.94 billion yuan, profit attributable to shareholders of RMB 1.13 billion, up 17%, the figures are higher than other industry brands. With the Olympic Games to further enhance the Group’s Nike brand value for the Group’s future sustainable development
Lay a solid foundation. In the just-concluded Olympic Games in Rio, the US sports delegation to 26 gold 18 silver 26 bronze medals ranking in the world, along with the Nike US Olympic athletes on the podium again and shiny globe. As the United States Olympic Committee and representatives of the United States Sports。Strategic Partners group, Nike to “go for broke” as the theme,cheap air max hyperfuse, the American Legion encourage a whole new generation of American power display on Rio stadium. Around the “go for broke” topic, Nike not only the implementation of “online + offline” marketing perspective, but also cater to young people
Interests and information contact manner, so that fast, accurate and relentless real-time marketing, to design to copy pictures from, all the pursuit of a strong visual effect and contagious text. It is the world’s leading research group Ipsos Rio Olympic sponsorship effectiveness research showsNike Olympic marketing to enhance brand reputation 17%. In the capital market, Nike is the market value rose during the Olympics billion. Nike Chairman of the Board and CEO Ding Shizhong said: “Significance of Olympic marketing is to raise brand awareness and influence, which is long-term the benefits of. From 2009 Nike and the United States Olympic Committee cooperation so far has been seven years, Nike’s sales increased from 40 million now to more than 100 million investment in the past confirmed to be very effective. ”
Cooperation from 2009 with the United States Olympic Committee, successfully renewed in 2012, Nike has experienced Vancouver Winter Olympics, London Olympics, Sochi Winter Olympics, the Asian Games in Incheon, the Rio Olympic Games and many other major international events, in seven years of cooperation with the United States Olympic Committee Nike itself has undergone tremendous change – to become the first sporting goods industry to become the first breakthrough billion sporting goods company, brand reputation and loyalty greatly enhanced, professional product properties greatly enhanced, the more experienced team increasingly rich, the report was Shows, Nike successfully implemented the “single focus, multi-brand, all-channel” business strategy has always focused sports shoes and apparel market by Nike, Nike child, FILA, FILA KIDS, DESCENTE (Descente) and NBA of Brands covering different retail canal Road, including street stalls, shopping malls, department stores, outlets and e-commerce, in order to meet the individual needs of different consumers. Nike through different brands of precise positioning, to achieve synergistic complementary effects to consolidate its gain an advantage in the market competition. Nike products Professional brand focused on the mass market, provide cost-effective professional products for the overwhelming majority of consumers; Nike Children Child Focus mass market, is committed to children aged 3 to 14 with a comfortable and protective products; FILA sports market positioning in the high-end fashion for consumers Bring a unique fashion experience movement; DESCENTE targeted at high-end professional sports market, to provide consumers with skiing, jogging comprehensive training and other specialized products.
At the same time, and nike air max 95 similar to the new football shoes Tiempo Legend VI uses almost no tongue design. In the new shoes, Nike also introduced a new external TPU heel for better stability, also printed above the words “Tiempo”. TPU outsole of the shoe and the current generation of the legendary outsole 5 is similar to the design of spikes and also little difference. By convention, Nike Tiempo Legend 6 will launch FG, SG and AG version. Nike Tiempo Legend VI soccer shoes will retail for 210 dollars, and will be available in mid-December 2015. The new Nike MagistaX Finale indoor soccer shoes and TF venue upcoming launch in October 2015. Nike MagistaX Finale is the first soccer shoes Nike Magista low to help small field version. In February 2015, Nike launched the Nike air max 95 through indoor and TF version of the Nike Magista Obra introduced small games. Nike MagistaX Finale soccer shoes are finally help low version Magita into 5-a-side game. Although the new Nike MagistaX Finale soccer shoes Nike Magista Opus is based on a large soccer shoes, these shoes for little soccer introduced a unique set of technologies. The shoes with leather uppers and traditional low-cut design to provide unmatched ball control performance. Leather uppers are sewn MagistaX honeycomb texture vamp 9700. It is unique characteristics MagistaX Nike soccer shoes.
Perhaps by then the generation Hypervenom all black and Academy Pack sell large impact, Nike Academy Pack to actually decide then fried, but this strategy never before seen. The next generation of Nike MagistaX Finale football boot Nike’s high-tech small field soccer shoes pass control system brings a unique look. The second generation of the upcoming soccer shoes Nike air max 95, launched in July 2016. Combines volt yellow, orange, and completely black and blue, a new generation of Nike MagistaX Finale way color is used in order to stand out a unique gradient effect. The same design and Nike Magista Obra II starting color. The next generation of Nike MagistaX Finale football boot uses a mesh material and covers NikeSkin to provide better ball control, but it also uses the tongue-free design. The shoes with low to help the traditional design, unparalleled comfort and ball wearing effect. Nike MagistaX Finale II football shoe features Lularlon in the end, while the two versions of soy sauce IC and TF. The retail price will be $ 100 shoes.Black / pink Nike Mercurial air max 95 for the next generation of soccer shoes Nike air max 95 brings a low-key appearance. As the new Nike Stealth Pack “ghosts” series, black pink soccer shoes Nike Mercurial Superfly V upcoming July 2016 launch.
Electro Flare color effects in the upper nike air max 95 to launch five different color combinations, which are: “Silver / Red” and “Blue / purple”, “red / gold”, “gold / green” and “blue silver / gold” . Designed specifically for the small field and nike air max 95 indoor soccer shoes with iconic dynamic fit collar, fly with NikeSkin woven uppers and outsole designed for indoor venues and TF developed. Retail use NikeID custom nike air max 95 Proximo a split color series is 190 dollars, which is $ 40 higher than the regular version. The new nike air max 95 2016 women’s soccer shoes using the traditional colors of black, white, dark gray with bright red details, the shoe will be released in January 2016. April 1, 2015, the eve of the Women’s World Cup 2015 Nike released the first women’s football series. Bay blue binding and yellow volts, so that the series became an instant classic design. Women air max 95 paragraph color to black uppers combined into the store dark gray honeycomb structure, while with red laces and Swoosh logo, so this shoe instant clever lot. Technically used to say, this pair of women’s soccer and men’s soccer shoes the same version. Designed for creative organizers and design, nike air max 95 combines Kangalite, NikeSkin and ACC all-weather ball-handling skills, together with a honeycomb structure to provide the ultimate effect of the ball.
After reading vamp, look at the dynamic fit collar changes. It should be said turnover compared to the upper material, collar little change. Flyknit woven material is still flying, still will provide sock-like fit. But let us shines, is present in the C-collar than the foot of the kind of shoes used in the current air max 95 of the collar is much lower. Of course, we also know C Luo custom models Mercurial Superfly IV has always been on the use of the lower collar design, but since it is kind of shoes, we suspect that probably the new generation of air max 95 height will be reduced across the board. Think of a higher collar of air max 95recently came air max 95, it seems Nike,air max 95 two old foes in the height of the collar will eventually join forces. In addition, a new generation of air max 95 also introduced a new external TPU heel and outsole design. This kind of shoes is the first use of an external heel TPU Mercurial since launch in 2008 air max 95 design, which will lead to better stability and leg locks. However, because the figure seems to see the foot of the C Luo right kind of shoes only external TPU is very obvious, and the left does not seem to see the traces of external TPU, we may guess at this stage, Nike is still in test two design differences and advantages and disadvantages, and C Lo also points to wear two different designs to be experience.