Following the 2015 full-year revenue of 11.126 billion, becoming the first breakthrough billion sporting goods company, Nike Sports Goods Co., Ltd. (hereinafter referred to as “Nike”) has submitted a great report card.
August 29, Nike released the first half of 2016 performance report. The report shows that as of June 30, 2016, Nike’s revenue 6.14 billion yuan, an increase of 20.2%, which is Nike interim earnings growth for three consecutive years over 20%. Meanwhile, gross margin Innovation，Up to 47.9%, gross profit was 2.94 billion yuan, profit attributable to shareholders of RMB 1.13 billion, up 17%, the figures are higher than other industry brands. With the Olympic Games to further enhance the Group’s Nike brand value for the Group’s future sustainable development
Lay a solid foundation. In the just-concluded Olympic Games in Rio, the US sports delegation to 26 gold 18 silver 26 bronze medals ranking in the world, along with the Nike US Olympic athletes on the podium again and shiny globe. As the United States Olympic Committee and representatives of the United States Sports。Strategic Partners group, Nike to “go for broke” as the theme,cheap air max hyperfuse, the American Legion encourage a whole new generation of American power display on Rio stadium. Around the “go for broke” topic, Nike not only the implementation of “online + offline” marketing perspective, but also cater to young people
Interests and information contact manner, so that fast, accurate and relentless real-time marketing, to design to copy pictures from, all the pursuit of a strong visual effect and contagious text. It is the world’s leading research group Ipsos Rio Olympic sponsorship effectiveness research showsNike Olympic marketing to enhance brand reputation 17%. In the capital market, Nike is the market value rose during the Olympics billion. Nike Chairman of the Board and CEO Ding Shizhong said: “Significance of Olympic marketing is to raise brand awareness and influence, which is long-term the benefits of. From 2009 Nike and the United States Olympic Committee cooperation so far has been seven years, Nike’s sales increased from 40 million now to more than 100 million investment in the past confirmed to be very effective. ”
Cooperation from 2009 with the United States Olympic Committee, successfully renewed in 2012, Nike has experienced Vancouver Winter Olympics, London Olympics, Sochi Winter Olympics, the Asian Games in Incheon, the Rio Olympic Games and many other major international events, in seven years of cooperation with the United States Olympic Committee Nike itself has undergone tremendous change – to become the first sporting goods industry to become the first breakthrough billion sporting goods company, brand reputation and loyalty greatly enhanced, professional product properties greatly enhanced, the more experienced team increasingly rich, the report was Shows, Nike successfully implemented the “single focus, multi-brand, all-channel” business strategy has always focused sports shoes and apparel market by Nike, Nike child, FILA, FILA KIDS, DESCENTE (Descente) and NBA of Brands covering different retail canal Road, including street stalls, shopping malls, department stores, outlets and e-commerce, in order to meet the individual needs of different consumers. Nike through different brands of precise positioning, to achieve synergistic complementary effects to consolidate its gain an advantage in the market competition. Nike products Professional brand focused on the mass market, provide cost-effective professional products for the overwhelming majority of consumers; Nike Children Child Focus mass market, is committed to children aged 3 to 14 with a comfortable and protective products; FILA sports market positioning in the high-end fashion for consumers Bring a unique fashion experience movement; DESCENTE targeted at high-end professional sports market, to provide consumers with skiing, jogging comprehensive training and other specialized products.