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A new survey found that American sports giant Nike is losing its attractiveness to American teenagers as younger people are more fond of brands such as Vans and Supreme under the likes of the VF Group because the total spending of that age group Lower than last year. According to the “34th Survey of Adolescents ‘Parents’ Adoption Index” conducted every six months by Piper Jaffray, the overall spending of adolescents during the fall this year is down 4.4% from the same period of last air max 2018 online, The survey emphasizes 6,100 students covering 44 U.S. states Adolescent spending trends and brand preferences, Piper Jaffray said parents contribute 67% to adolescent spending, just below the long-term average of 68%, while food is the most important category for these adolescent pocket expenditures, with general spending Accounted for only 22% of the relative loss of apparel accounted for only 20% .With clothing brand preferences such as Vans and Supreme and other brands of street clothes, Nike-led sportswear tends to slow down, but there is no impact on sneakers part of these major brands Sales figures such as Nike, Ralph Lauren, Steve Madden, Ugg (Deckers), Fossil and Michael Kors all showed a decline, “said Erinn Murphy, senior research analyst at Piper Jaffray.” For the first time, we saw Nike as the consumer’s first choice Brand, the market share of its brand showed a decline, we have seen like Vans and Supreme street clothing brand win Momentum, which offset the trend of weakness of the sports brand preference phenomenon.In addition, adidas, Puma and New Balance and other brands have been trying to capture more young people tend to the 90s retro design brand preferences.The report also found , 23% of young people would rather buy from specialized retailers, a decrease of 3% from the same period of last year, and 49% of the age group are more and more like Amazon as their favorite shopping website. Compared with the previous year A 9% increase over the same period of last year.